Writer. Warning: opinions. My lawyer advised a disclaimer, but didn't include any jokes to go with. Damned if I can think of any either.

Childhood Obesity PSA: Burgers are Heroin

Yesterday I was forwarded a shocking video. It is targeted at parents who understand that heroin is bad for kids, but who may not understand that a burger is just as bad. I admit I also didn’t understand that, but then, I do not have a kid.

Have a look at the video, forwarded by Colleen, and see what you think:

The imagery is shocking right off the bat. For starters, I did not realize that Ugg boots were a problem in Australia. I thought only American women would wear such a thing. Turns out that Ugg boots are from Australia. Where’s the PSA campaign against them, I wonder?

At least she’s not also wearing sweatpants with themthis time. I digress.

Recession Ingestion

I don’t pretend to know what it takes to raise a child, but I suspect that some parents are having to make some difficult choices. I suspect that they’re choosing to feed burgers to their kids because burgers are cheaper than healthy food and we’re in a “recession.” I didn’t make that up, I just heard it from some scientists.

To combat this problem we have some PSAs here in the States that are targeted at childhood obesity as well. Here’s one version:

Who better to educate kids about the dangers of obesity than, uh, two visibly obese ogres? I dont know. I’m confused, honestly. Maybe we can ask Shrek to clear things up for us. Help me out, Shrek!

OK that is not helpful, dude. Let’s try again.


You know, I don’t mean to be cynical here, but I’m starting to think that Shrek only recorded that anti-obesity PSA to offset the mountain of messages coming from him about candy and fast food. Sometimes I feel like I am in The Matrix, only instead of the machines using me as a battery at the expense of my freedom, it feels like I’m being used for my money at the expense of my health and well-being.

That can’t be right, though. That’s just too dark.

What I really want is to be able to dress like Laurence Fishburne’s character from The Matrix all the time. Remember that purple suit with the lime green lining? And those purple alligator shoes? Tell me that ain’t hot! Ok, I digress again.

Honestly, I’m torn about this kind of thing because I think that it’s largely a consumer’s responsibility to pick what they consume. At the same time, I don’t think it is fair for anyone to trick or mislead anyone else and I think that Shrek’s position on what foods are right to eat is certainly misleading.

Help me out here, people. What do you think?

One thought on “Childhood Obesity PSA: Burgers are Heroin”

  1. Doug

    The Fatrix has you .. knock, knock Neo.