persistence

I have turned over a new leaf in persistance. I’ve set up a list of smart mailboxes in my mail program, which is apple’s Mail. Every Monday I go down the list and send a short email to every booking person on the list. They get an email from me every week.

It’s usually super short. Here’s an example, sent to Lea from Evening Muse in Charlotte:

Hi lea! Happy monday! Hope you are great!

Sometimes I write a haiku. Sometimes I draw or just include a pretty or funny picture, but they are going to hear from me every week. So far this is the best way I have come across to get people’s attention and get them to book me. I type out each letter by hand, though, it’s not just a form letter that goes to all of them. It takes me an hour or two to cover the bases each monday, but I have gotten great results from it.

Just today the booking contact at the Loft in Columbus GA commented on my persistence as he was booking me for next Saturday. He got nine weeks of my monday email before he cracked and offered me a slot, haha! If you’re reading this Brad, thanks for being a good sport!

Some people don’t ever respond, but no people are ever going to respond if you don’t contact them. I try to soften the blow of the repeated emails by writing each one by hand, and making each one different and fun, because hey, I’m in this because I love it. Yes it’s a business, but I do it because I love it, and people should be able to see that when I communicate with them.

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