I sent this letter to Coca-Cola this morning:
Dear sir or madam,
Recently while observing my girlfriend enjoying your fine root beer product, Barq’s, I had a revelation. I am quite sure that you, the Coca-Cola company, have spent a great deal of money and time on the “…has bite” slogan and associated promotional material, but I have a better one. It goes like this:
Barq up the right tree. Barq’s.
The commercials write themselves here, folks. Imagine the commercial opening on two dogs in the park. They each approach a tree, exchange a look, and the first dog puts his front paws on his tree and barks up into it, startling a bird, who commits an indescretion in solid waste form which, as luck would have it, hits dog 1.
Our hero dog barks up his tree and startles a kid with a Barq’s root beer, who drops it. The dog catches it, and we close with the slogan.
Barq up the right tree. Barq’s.
You can see how this is marketing gold, no doubt.
You may use my idea for the low low price of a lifetime supply of Coca-cola products for myself and my girlfriend. I await your response!
Sincerely,
Jim Hodgson











